American musician and activist Willie Nelson stars in the latest campaign for Canada Goose, promoting the brand's autumn/winter 2025 collection.

The outerwear label's Creative Director, Haider Ackermann, commented 'Shooting this campaign with Willie Nelson was an incredible honour and something I'd dreamed of since my earliest days with Canada Goose. His raw honesty, his reverence for the earth and its creatures, remind us of what endurance really means'.